The value of content is hardly a secret. The need for regular content is not debatable: it’s widely accepted as near-mandatory. The issue tends to become one of resources, particularly time. To create regular, original, valuable content to target audiences in any niche is near-impossible for most corporate internal teams.
Outsourcing to random, occasional writers can work, if the editorial plan is tight, but generally, having a consistent, expert team on a schedule is the only way to deliver real results.
Even with an Expert Regular Team Results Vary
Results certainly vary, based on the nature and competitiveness of your niche, the size of your overall target audience, and so on. The most significant variable is the number of original stories published per day, with higher daily content driving higher results.