Be The Media
Become a credible publisher and audiences ENGAGE YOU.
• Be the MediaTM: Find new targeted audiences.
• Be the Media: Control the message — no need to rely on risky PR and publicity methods.
• Be the Media: Encourage subscription and loyalty through professional, engaging content.
• Be the Media: Socially engage audiences on multiple platforms.
• Be the Media: Counter negative communications spin.
With nine blogs a minute being created, it's not enough to have a "good blog" or a nice website. Content is the most important factor in driving traffic and loyalty. Blogertize's publication CONDO.CA for Tridel is a contributor to ranks which have Tridel at number 2 on a Google Search for "Condo"—out of 120 million search results. Nine blogs a minute
“Nine blogs are created every minute and 2.3 content updates are posted every second,” according to Wired Magazine (2010). With a dizzying array of social marketing and web choices, Blogertize provides a realistic and proven map to actual results — going beyond social spagetthi, so often recommended.
Social spagetthi versus Blogertizing
Some social media services coach clients to somewhat indescriminantly add content as far, wide and often as possible on key social media platforms — metaphorically throwing the spagetthi against the wall to see what sticks.
Content is good, but in absence of a plan or a proven map of tactics that actually support a mission, this is just "busy work" not a results-oriented to meaningful results.
Blogertize 8-Platform Proven Program
The Blogertize 8-Platform Program provides you with a dedicated team to execute daily web content in eight key areas that are cross-integrated and strategically placed for maximum impact on unique traffic, recruitment of key defined audiences and SEO strategies. The content and media and planned to your specific goals, quite cost-effectively, and with stunning results (see case studies). For more information, contact our principal.
Paid advertising is never a part of this program.
For some clients, we might place more emphasis on one platform over another, or focus only in certain areas. The key principle in internet communications is “content draws audiences” — but that's not a focused approach. Content must be specific, targeted, and of interest to the key target audiences. Our approach is to write content which directly pulls your target audience. When executed by Persona Corp’s team of experts, a customized version of this map is proven to work. Contact us for more information.
About Persona
- Famous as the inventors of Image-Marketing in 1994
- Hundreds of International awards for creative work since 1988
- “Toronto’s hot shop!” HOW Magazine
- Has worked with over 300 brands in several countries—as diverse as various government ministries, IBM, FoxTV, Purina, Tridel—from startup to blue chip
- Created the online animated product trailer and book trailers in 1996
- 22 Years of excellence in graphic design, online marketing, advertising and Image-Marketing