Find Qualified Prospects
Through use of eight innovative tactics– that allow you “BE THE MEDIA”–we capture qualified “subscriber” information fully “OPT IN” for ongoing “engagement of audiences.
Internet Twice as Popular as TV Every communicatons professional knows the Internet is far more popular than any other media choice by a wide margin—twice as popular as television in recent studies*. In a syndicated study of 10,500 respondents, 36.4% rated Internet as “can’t live without” versus 18.4% for TV and 16.3% for newspapers. In the same study, 83.5% chose Internet as their number one preference, with reality TV second at 53.5% and televised sports third at 42.6%. Achieve greater visibility
Blogertize reaches out with your message on the most popular medium (see chart “Can’t Live Without”) and exploits all the hot online destinations, while also building your own websites as destinations with subscribers, directed traffic and inbound links.
Spend less than traditional media
Blogertize provides results with sustainable lower budgets for long-term communications with lowest cost-per-thousand reached at a fraction of the cost of traditional media choices.
Speak to your audiences often
Blogertize guarantees high frequency of reach to your audiences at negligible investment, averaging 34 cents per thousand reached.
Build your credibility
Blogertize’s combination of social marketing, comment management, news platforms, interactive content, blog marketing and many other proven tools builds your image equity quickly.
Adapt to changing needs
Blogertize is rapidly scalable, allowing for fast results and quick adaptation to changing markets. There is no faster way to act or react — meaningfully — in communications. Be both pro-active and reactive instantly.
Control your message
Blogertize combines the advantages of both public relations and advertising. Public relations gives up control of your message to the media to gain credibility. Advertising gives up credibility of message in exchange for wide or targeted distribution. Blogertize combines credibility with wide and targeted distribution.
Benefit from proven methods
Blogertize—Persona’s award-winning team brings 22 years of expertise and innovation to your Blogertize campaigns. Persona has led in social marketing, social engagement, social media and social commerce for many years, and has been a thought-leader in marketing communications since 1988.