Eight Key Tactics That Contribute to Results Online

Content drives success online:

Engaging and entertaining content: keeps audiences interested and "sticky

Focused content that "pulls" your target will make you popular—if you don't focus only on "yourself." Focus on news and content of interest to your audience, and subtly blend in or soft sell your proposition. 

Content should be "published" in the right places to have impact. The right place might not be your blog or website. In fact, there's more value in propigating your content on "other people's blogs and sites" than your own. You'll create in "inbound" reference to your site, helping drive meaningful traffic

Content must be professional. Even if you have the skills, the level of content our methods call for can be/should be a full time job. For this reason, we pull together very large and diverse teams of journalists, feature writers, editors and bloggers and assign them to write credible stories that fit your needs.

Crime Report USA is a Webzine and Ezine platform for a large publisher. By publishing all the latest daily news on crime, it has become a credible news media source for crime news, with hundreds of thousands of reads per month. A percentage of those reads goes to the client for their mystery and true crime titles. Click image to go to Crime Report USA.Reach and Distribution

Okay, you have the content. Is that enough? 

No, if you have simply posted it on your website. The cliché, "if you build it, they will come" doesn't work well in the vast universe of internet content.

For this reason we've developed 8 key tactics that we've proven work over several years and a many clients. It starts with an "anchor" medium—which should not be your main website—but can take many forms: Ezine/Webzine (usually both), robustly built social media channel (although we normally use this to support the main anchor), podcast channel, online TV. The key to this tactic is that the very best-of-the-best arms-length content must be placed on the anchor to provide a "portal" to your site. Find your audiences with the anchor, subscribe them for loyalty, and drive them to your proposition from there.

 

 

 

Another plank in the overall Blogertize Platform involves generating multiple social media platforms—over 50 in total—including Twitter. Here, Condo.ca on Twitter has over 2000 followers and climbing. Together with other key tactics, this has helped make Tridel the second highest Google hit on the term Condo out of 120 million search results.A diverse tangle of media

The remaining tactics use a very diverse tangle of media. Since wide, meaningful content and inbound links are created by use of multiple media platforms, this is key. Of course, the big issue is time. Between the demand for daily content (required by this plan) on multiple platforms, most propositions require a full time team to deploy well. Larger companies, of course, can dedicate at least one "social media" position, although that's rarely enough.

The Blogertize Package

Here's how we do it, where we are engaged by a client to deploy our large teams of marketers, designers and content providers:

 

MY Idol Vine has become one of Blogertize's fastest hits, becoming one of the most popular celebrity-fan zines. Click picture to go to MY Idol Vine.1 Create the Media—E-zines by Persona

Blogertize clients become “publishers.” Persona’s approach to the “house organ” is to create an arms-length online magazine, podcast channel or TV studio as anchor, build core audiences in the target with genuine editorial content, then drive subscribers in subtle and credible ways to you. Although the method remains proprietary, the results are stunning, with a 93.5% success rate against client-set key performance indicators (KPI). Features:

 

• Colorful branded e-zine with its own name, banner, URL and contributors
• Daily content
• Outside contributors
• Generates subscribers and traffic
• Target-audience subscribers pulled by customized editorial content
• Wider coverage, in credible format, than other media allow
• Inbound links to your site and editorial content about you (and others, for credibility)
• Proven results
• High credibility of referred traffic, since e-zine is not co-branded to the client and seen as genuine media
• Possibility of e-zines generating advertising revenue.

MY Idol Vine on Linked In — and many other social sites — helps make the anchor medium (Webzine/Ezine) and the client popular as a destination.2 Generate Engagement Through Social Marketing

Social marketing works, but the dynamically changing field requires daily focus and dedication. Our teams post daily for our clients, with campaigns in Twitter ^®, Myspace ^®, FaceBook ^® and others, customized to the audiences. The inbound links created, together with the interaction with audiences, are proven to generate substantial results for clients.

3 Contribute Editorial Content

The third step involves contributing editorial content to various online mainstream magazines, trade magazines, newspapers and high profile blogs. Also known as “guest blogging” this involves writing editorial feature articles and offering them for credit, with links to the client’s site. Regular contributions are necessary, but results carry a momentum factor. A single pick-up can result in multiple syndicated content hits and ongoing traffic gains.

4 Blog for Success

No, not your own blog. Yes, you should have one, but this refers to consistent commenting on “other people’s blogs” as well as forums, newspapers and TV stations that permit commenting and so on. By using real editors/writers to contribute the comments, we strategically direct the “converstation” and engagement on hot blogs, newspapers and relevants sites and drive inbound links to client sites.

5 Send Online Press Releases

Supplementing any other PR you may do, the Blogertize plan involves a minimum of one release per week to promote the platforms. We mention client and provide links, but the release is from the credible ezine editors. The releases create inbound links to your site, and often are picked up in the media. With our distribution, we reach

• more than 200,000 journalists 
• more that 250,000 bloggers
• top websites like Ask ^®, Yahoo!^®, AOL^®, Google^®, Google News^®, Google Finance^®, Twitter^®, Topic^® and thousands of others.

Tactics 6-8 are Highly Proprietary

The remaining tactics drive qualified traffic and create the opportunities for daily engagement with target audiences. To find out more, contact a Blogertize principal for a presentation>>